Sound Actions
A Social Impact Consulting Firm.
Strategic. Sustainable. Sound.
We are a boutique consulting firm in Olympia, Washington specializing in disruptive solutions to complex issues.
Actions.
We believe in bold actions and
emergent strategy to drive positive change.
BETTER TOGETHER.
Our Services
We are full-service campaign consultants for small, strategically-focused campaigns.
Campaign Admin
Digital Services
Strategic Analysis
Our Team
U. Abi Ludwig
PRINCIPAL
After an extensive career in IT in Seattle, spanning a decade at the Fred Hutchinson Cancer Research Center and another at UW, Abi decided to make the move to Olympia, WA. Driven by a deep commitment to civic activism, her twenty years in Seattle were characterized by tireless volunteer work. She played a pivotal role in advocating for the reform of outdated marijuana laws, dedicating countless hours to civic engagement and participating in various city and state initiatives. Since 2018, Abi has continued her volunteer efforts in Thurston County, focusing on nature education and preservation, and enjoying her own slice of heaven with acreage on the Deschutes river.
Rachel Kurtz-McAlaine
PRINCIPAL
Rachel Kurtz-McAlaine is a licensed attorney living on Anderson Island in the south Puget Sound. Rachel graduated from the Evergreen State College in ’97 and the University of Washington School of Law in ’03, and spent most of her professional career working in national drug policy reform, corporate and regulatory cannabis law, and federal cannabis policy. She also owned and consulted various businesses in the cannabis and cannabis wellness industries. Now she’s focused on bold initiatives to get humans back to their connection with the earth.
In her free time, Rachel enjoys art, music, gardening, and walking her dogs in the various parks on the island. She also assists her husband with his gourmet and therapeutic mushroom business, Moontime Mushroom Co.